Instagram Reels Strategy for Normal Business Owners with Shit to Sell

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The Blueprint to Growing Your Business on IG

Welcome to the strategy that doesn’t rely on fake hype, income claims, or pinterest-worthy aesthetics to make sales.

We are regular entrepreneurs.

So let’s officially ditch the douchey tactics that fill our feeds, and use Instagram reels to grow a loyal audience that trusts, buys from, and totally digs us.

This blueprint shows you how.

ACCESS THE REEL DEAL

The Blueprint to Growing Your Business on IG

Welcome to the strategy that doesn’t rely on fake hype, income claims, or pinterest-worthy aesthetics to make sales.

We are regular entrepreneurs.

So let’s officially ditch the douchey tactics that fill our feeds, and use Instagram reels to grow a loyal audience that trusts, buys from, and totally digs us.

This blueprint shows you how.

ACCESS THE REEL DEAL

It's not about becoming an Influencer

Reels are for real people building real businesses

Introducing

The Reel Deal

A full-ass strategic blueprint for normal business owners (that's you!) to attract, grow and convert your audience with Instagram reels

I WANT THE FULL-ASS BLUEPRINT

The Reel Deal is anything but tiny.

Think of it as the complete opposite of all the flimsy products you’ve bought that promised the world and delivered a cheese sandwich. 

Ugh, BEEN THERE.

The Reel Deal is … say it with me … the FULL-ASS THING. Rejoice.

I’m teaching you everything you need to create reels that build trust, attract an engaged following, and grow your online business — no matter what level of experience you have with reels.

I'M READY FOR REELS THAT CONVERT

Take a Peek

Inside The Reel Deal

The real magic of this blueprint is in nailing your messaging and content strategy (not doing so is the #1 reason why most reels fail). 

Once you’re armed with your killer positioning statement and key messages, the other 80+ pages walk you through every other single thing you need to know. 

(Don’t let the page count intimidate you. I wasn’t kidding when I told you this is a complete strategy.)

What You'll Learn

You’ll learn how to define your:

  • positioning statement (ahem, the foundation for everything else)

  • messaging so that your content reaches and resonates with the right audience

  • brand voice + mini branding kit that will make you instantly recognizable

  • unique method of storytelling to connect with your audience through emotion and relatability

02 Build Your Reel Strategy

You’ll learn how to:

  • leverage 3 specific types of content so the algorithm does the heavy lifting for you

  • accelerate your follower growth with 5 strategic types of reels (I call it “The Growth Code”)

  • create unique content that’s wildly authentic to you and resonates with your audience

  • understand analytics to identify (and repeat) content that directly leads to revenue

03 Create, Batch, Refine

Let’s go! You’ll learn how to:

  • use my super simple hook framework and plug-and-play caption templates for fast writing

  • film your reels so you feel confident and capable each and every time (without a million retakes)

  • edit your reels like a pro, by which I mean — in the fastest and simplest way

  • batch-create your content so it doesn’t take up your whole life (or soul)

What You'll Learn

You’ll learn how to define your:

  • positioning statement (ahem, the foundation for everything else)

  • messaging so that your content reaches and resonates with the right audience

  • brand voice + mini branding kit that will make you instantly recognizable

  • unique method of storytelling to connect with your audience through emotion and relatability

02 Build Your Reel Strategy

You’ll learn how to:

  • leverage 3 specific types of content so the algorithm does the heavy lifting for you

  • accelerate your follower growth with 5 strategic types of reels (I call it “The Growth Code”)

  • create unique content that’s wildly authentic to you and resonates with your audience

  • understand analytics to identify (and repeat) content that directly leads to revenue

03 Create, Batch, Refine

Let’s go! You’ll learn how to:

  • use my super simple hook framework and plug-and-play caption templates for fast writing

  • film your reels so you feel confident and capable each and every time (without a million retakes)

  • edit your reels like a pro, by which I mean — in the fastest and simplest way

  • batch-create your content so it doesn’t take up your whole life (or soul)

Get instant access to The Reel Deal for

$127

GET THE BLUEPRINT

Kind Words From My Students

I'm Laurelle

a normal human who knows how to use reels (and actually wants to see you succeed).

I have a bone to pick with every “marketer” who tells you that three hours a day and a wifi connection can make you rich. 


Cool. Just keep spending all your time convincing us that you have THE SECRET, but don’t spare a single brain cell on teaching us how to actually implement this shit in a real business.


That’s not how I roll.


I’m not only proof that you can build your business with Instagram reels (remember the part about me being normal?), but I want to see you do it.

I'm Laurelle

a normal human who knows how to use reels (and actually wants to see you succeed).

I have a bone to pick with every “marketer” who tells you that three hours a day and a wifi connection can make you rich. 


Cool. Just keep spending all your time convincing us that you have THE SECRET, but don’t spare a single brain cell on teaching us how to actually implement this shit in a real business.


That’s not how I roll.


I’m not only proof that you can build your business with Instagram reels (remember the part about me being normal?), but I want to see you do it.

The Reel Deal Works For

Digital Marketers, Affiliate Marketers and Network Marketers,

plus Coaches, Educators, and Service Providers

But the strategy is so good that it works for the quirkiest of niches.

  • Midlife Fashion

  • Life Coaching

  • Travel Curators

  • Confidence Coaching

  • Spiritual Coaching

  • Human Design

  • Productivity Coaching

  • Ayurvedic Practitioners

  • Somatic Work

  • Fiction Writers

  • Breathwork Coaching

  • Nutrition Coaching

  • STEM Confidence

  • Holistic Health Coaching

  • Postnatal Fitness Training

  • Hormone Coaching

  • Yoga Instruction

  • DIY Home Renos

  • Health + Nutrition

  • Painters and Artists

  • Freelancer Coaching

  • Jewelry Makers

  • Public Speaking Coaching

  • Photography Education

  • Digital Product Creation

  • Money Coaching

  • Post-Op Care

GET THE REEL DEAL

Benefits of The Reel Deal

You'll learn how to create reels that can lead to things like:

  • Increasing reach and high-quality engagement on your content

  • An entire month of ready-to-film ideas

  • Leads in your DMs who already “get” you

  • A clear line of sight from your reels to your revenue

  • Hours (and brainspace) saved, thanks to your clever new batching system

  • An editing routine that doesn’t take up your entire Sunday

  • Feeling a lot less weird stunning, empowered, and strategic in front of the camera

GET THE REEL DEAL for $127

Frequently Asked Questions

I’m an affiliate marketer. Is The Reel Deal for me?

Yes! This blueprint is for anyone selling your own products/services or selling someone else’s products/services. Affiliate marketers are one of my biggest types of clients (and I love it).

Does The Reel Deal teach me how to film and edit?

Absolutely! They each get their own chapter. While I’ll never tell you to put a full face of makeup on before you start filming (boring), I WILL tell you that good lighting and a little bit of a plan go a long way in creating reels you love. You get all my tips and tricks in chapters 12 and 13.

What if Instagram changes its algorithm?

This one’s easy. It will. Instagram’s algorithm is always changing. 

But one thing stays consistent: The algorithm rewards content that gets shared. That’s what I teach you. Specifically, you’ll learn the five types in a chapter I call The Growth Code.

Can I get a refund if it’s not what I expected?

No refunds on this behemoth of a blueprint. It’s one of those digital products that you receive right away and can’t unsee or return. But truly: I’m very confident you’ll love it. If you have any questions beforehand, let’s talk about it! DM with any questions here.

I already sorta understand reels. Will this be too basic for me?

Not. At. All. Remember: this isn’t a tiny sliver of the puzzle. The Reel Deal is the whole-ass strategy to create reels that grow your business. Bring any amount of knowledge and experience, and you’ll learn a ton from this blueprint.

Will this help me stand out in my industry?

Will it ever! But I want to make it clear that I’m not teaching you how to be something you’re not. You will stand out when you deliver your message clearly and uniquely. The Reel Deal has an entire chapter called “Unique Content” where I teach you how to develop yours.

Do I need to show up looking polished and styled for my reels to work?

If you’re naturally polished and styled, yes. If you’re not, then no! I teach you how to show up authentically, comfortable in your own skin. And then I teach you how to find the best lighting and set up your shots so you’re confident no matter how you’re showing up.

Do you offer 1:1 coaching?

I do! If you’re ready for a tailored strategy from yours truly, head here.

Ready to Grow Your Business with Instagram Reels?

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Due to this product being downloadable content, it is non-refundable.